Exactech
Alteon Platform 2019
Client
Exactech
What We Did
Design, Motion Graphics, Compositing
The Doctor Is In.
In, as in “in touch” with the modern technology. Exactech, a leading maker of technologically advanced joint replacement solutions asked Plastique to build a look to communicate the symphonic harmony they bring to the O.R. experience. Together with Studio 601 who shot the footage in Gainesville, Florida, we collaborated to make a case that medical outcomes aren’t just a single skill from the surgeon,
but also a partnership between the O.R. personnel and the information and instruments they have in hand. A 3D motion graphics approach integrated into the footage complimented the high tech and graceful energy of their platform’s superior engineering. Extensive tracking and compositing merged the way the graphics blended into the environment.
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