Toyota
Wishing
Client
ATTIK
What We Did
Turnkey
Wishing for More
Capitalizing on the success of the “Genie” campaign for their lineup, Toyota needed a continuation of the story for a redesign of the Rav 4. Highlighting advances in their safety and features list, it checks all the boxes for what customers expected in a modern car.
The magical nature of the spot was completed with the use of smoke. Practical smoke effects were combined with 2D and 3D simulations which combine to put the vehicle in an other-worldy magical dimension.
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