Beats by Dre
Pill+ Launch
Client
Apple, Inc.
What We Did
Turnkey
Apple Plus Beats Equals Perfect
When Apple bought the Beats brand, a natural synergy was established. More integration throughout both product and service lines meant more options for consumers. The beginning of this was the Pill Plus. For the launch of this anchor product, Apple came to Peter and Thomas of
Plastique for a design and execution which spoke to the high end product slotting they hoped this would adopt. This all CG spot was produced for multiple delivery formats including retail, broadcast, web and outdoor advertising around the world. We versioned with multiple tracks for a long shelf life and continue to adapt the spot.
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